SuperCharged Adwords Management

SuperCharge Your Adwords

Zoom in Front of Your Competition

and Maximize Your Conversions

with Adwords Management Solutions

The economy sucks and so smart Adwords – PPC advertisers are looking to

• Reduce costs
• Increase results and
• Squeeze every ounce of value out of their marketing dollars.

And this is what we do for our clients — even in this economy.

The simple truth is that about 90% of Adwords – PPC marketers have not optimized their campaigns to even half of their potential.

• And most of them have no idea that this is the case.
• Others see the problem, but not the solution.
• And even those who know the solution often simply do not have the time to implement the needed changes.

When you outsource your PPC campaign to Adwords Management Solutions, a service that far more than pays for itself each month, you are getting all of the benefits of our aggressive professional pay per click management. Just by taking this step you will place yourself far ahead of at least 90% of your competition.

But a fully optimized PPC management program can only get the motivated consumer inside your door. A fully optimized conversion program makes sure they buy and sign up as you want. To understand how this can work, let me explain…

• Higher Rankings for Your Ads
• Lower Cost Per Click
• and Higher Click-Through Rates

Within your Adwords – PPC account relevancy is judged by the degree of correlation between the customer’s needs and your Keywords and Ads. Most Adwords – PPC advertisers make fundamental mistakes:

• They depend on a small list of mostly generic keywords.
• They lump large numbers of keywords into just a few ad groups.
• They use generic ads for their ad groups trying to appeal to everybody.

Being Generic is the Opposite of Being Relevant!

Sara is searching for her favorite green tea and so enters: “Chinese Whole Leaf Imperial Pi Lo Chun Green Tea” into Google.

Let’s say there are a dozen PPC advertisers who want her click. All of them have the generic keywords (tea, green tea and maybe Chinese green tea), but how many of them also have “whole leaf green tea”, or “Chinese whole leaf green tea” in their keyword arsenal?

And it would be almost a miracle if even one of them had “Chinese Whole Leaf Imperial Pi Lo Chun Green Tea” as one of their long tail keywords!

But if one of them did have the full phrase, guess who would get the click….

I realize that you know this. All of our clients knew this long before signing up to have Adwords Management Solutions optimize and SuperCharge their accounts. But still…

• Our clients are often astounded when we take their keyword list and rapidly make it five or ten times larger (or even more!).

• Our clients are also shocked to learn that we can access (legally and ethically) the entire keyword lists of their major competitors in order to piggyback on the research that those advertisers have already done.

• And it also surprises our clients when we then break these huge lists into tiny, tiny ad groups. Only precisely related keywords belong together in ad groups!

Many Adwords advertisers are not really that aware that they have a Quality Score (well, several actually).

But you do and it is determined by the relevance of your keywords, ads and landing pages to the specific client’s specific request (keyword search). (It also factors in historic CTR data, but we will save that for another time .

The Quality Score is calculated every time a search is made. Remember, Adwords marketing is an AUCTION based system — you are COMPETING for both position and the price you will pay for a click every time a search is made.

What happens is that your Quality Score for that ad/keyword set (as well as other factors) is multiplied by your bid. The same is done for your competitors. It is the result of those equations — NOT JUST YOUR BID — that determines where you wind up in the rankings and how much you pay for a click.

Obviously there is much more to explain about the Quality Score and how it works, but what is important here is this:

Highly Relevant Keywords and Ads = A Higher Quality Score

And a Higher Quality Score =

• Higher Ad Placement
• Lower Costs Per Click
• and Higher Click-Through Rates*

Now you have an even greater opportunity to increase your conversions not only because the CTR* (see “Important Note” below) is higher, but the traffic is more qualified. You have targeted your audience better and so have more purchase motivated visitors on your site.

When Adwords Management Solutions runs split tests for you (see below) we always look at both CTR and CR. We know you’d rather have 10 visitors who buy than 100 who just look. And this is what increasingly effective targeting with PPC brings you. This has the dual effect of lowering your PPC costs (fewer clicks) but at the same time raising your ROI and profits.

Now imagine a fully optimized, supercharged Adwords campaign that had a laser lens placed in front of it—able to target not just motivated consumers, but those with credit card in hand, ready to buy!

Using two Google Adwords tools that virtually nobody uses we have created two types of special “Laser Campaigns”. I will gladly talk to you about these when we speak on the phone.

• What basic split testing is and how it works;
• And that split testing is crucial to ongoing campaign improvement and overall profits…

Then by all means click here jump down to our special note on why basic split testing must be revamped for accurate and more profitable PPC campaign management.

O.K., well I figure that about 99% of human beings HATE statistics and the idea of statistical testing. I think that this attitude is the sign of a perfectly normal, healthy human being.

And that is the reason why almost no Adwords – PPC advertisers engage in a systematic program of testing for their campaigns in a consistent manner. And that is why those who do test make LOTS AND LOTS more money.

If I can’t teach you to love testing, I can at least teach you to love

that we at Adwords Management Solutions will do it for you.

Imagine a horse race. Two horses stand at the starting gate and then BANG, they’re off. One horse wins, the other loses.

Now we know which horse is better than the other, right?

No, we don’t. We only know which one won the race this time and that could have been simply a matter of chance.

Now if we put those two poor horses back at the gate and have them run the race over and over again (OK, lets make this cars, I don’t want any charges of animal cruelty!) pretty soon one will win more often than the other for us to say with a statistical certainty that one is better than the other.

That, in a nutshell, is Split Testing.

Remember all those tiny keyword ad groups we created from your now greatly enhanced list of keywords? Well each ad group gets two horses (ads) in the competition. Those ads are shown (rotated) on an equal basis. A race is won each time one of the ads is clicked. And so pretty soon (after enough races) we have statistically valid results that show which is the better of the two ads.

What do we do then? We throw out the losing ad and try to write one that is even better than the winner. Then we start racing all over again.

Imagine all of your ads being run in Split Testing mode all day long every day. And imagine every day our in-house team reviewing the results and creating new ads for the winners. That is just one of the things that Adwords Management Solutions does to SuperCharge client accounts. We give you a sure way of steadily improving your ads.

Think not? Let me give you one small example. Here are two competing ads:

Which ad do you think will perform better? Well here are the results:

Ad #1 on the left, our “proven” control ad, gives us a respectable 2.4% CTR.

But Ad #2, our test ad, came across the finish line with a whopping 3.63% CTR.

That’s a full 50% improvement! That’s three visitors to your website for every two that ad #1 provides.

Or think of it this way: By the time ad #1 brings you 100 visitors to your site, ad #2 will get you 150 visitors!

Now let’s play with those numbers for just a second.

• Let’s say that your conversion rate for this ad is 5% and the net value of a sale for this product is $10.
• If your traffic is 100 per week Ad #1 will result in 5 sales netting you $50. Ad #2 with 7.5 sales nets you $75.
• An extra $100 per month–$1,200 per year–for one simple little test!

And remember:

• Testing never stops. It is the key to ongoing improvement. We will continue to test and improve the ad for even greater profits.
• Because ad #2 is getting more clicks it receives an even higher Quality Score, thus reducing your CPC and improving you position in the ads!

So your costs will go down and your profits will go up.

• Now, plug in some of your own numbers (conversion rate, net profit, traffic rate) and see what just one little change might mean for your bottom line.
• Then think of all the ads you could have improving day-by-day.

It is almost impossible to overstate the value

of continuously testing and improving your ads.

What kind of landing experience will your visitors have?

As with keywords, ad groups and ads your landing pages need to be individualized to the clients specific needs. In some cases this means thousands of landing pages for thousands of products. But simply increasing your Quality Score is not the real issue here.

Your landing pages either make or break you! First your PPC ad must deliver the customer to exactly the right landing page. Far too many customers land on the site home page or store front. No! Remember, generic is the opposite of being relevant. Once they arrive on the right page some of the key things that landing page must do is:

• Offer specific original content information about what the client wants.
• Simply and clearly state the benefits and features of the service or product.
• Give a clear call to action.
• Provide an easy way of purchasing or registering.

Once again, most of our clients know this already. But most of them never got a fraction of the way through their landing page optimization process. And when they went looking for Adwords help they discovered a startling fact: Most pay per click management companies won’t even address landing pages or other key conversion issues!

I can think of no better way to demonstrate the aggressive determination of our approach than to reiterate the commitment we make to you with our goals and guarantee:

We Will Slash Your Cost per Click (CPC) be by 30%

and

Raise Your Return on Investment (ROI) by 50%

I have not been able to find – I don’t think there exists – another pay per click management company that will not only make a very specific goal statement but will also put their money where their mouth is with a guarantee like ours.

• Innovative: Two “Adwords Laser Campaigns” that take even fully optimized campaigns to the next level.

• Insightful: Split Testing done the right way — accounting for Conversion Rate as well as Click-Through Rate as well as compensating for the flaws in split testing PPC campaigns.

• Profit-Focused: Conversions are the key to real profit growth. We offer the ability to optimize your landing pages and then continually upgrade them with multi-varient testing.

• Growth-Oriented: As your Adwords-PPC campaigns become more profitable we will work with you to diversify and expand your products and services to generate even more profitable income streams.

• Comprehensive: We don’t stop with just PPC paid advertising. Our Top Spot Viral Organic Marketing Optimization program will radically improve your organic side profitability. Our Ready Virtual Assistant program offers you the opportunity to get the help you need when you need it (full website optimization, programing, help desk, administrative support, etc.).

• Freedom: You need to ask yourself, “What is the best use of YOU?” It’s not that you couldn’t improve your Adwords campaign to a significant degree on your own. With enough time and effort you could. But is that the best use of you? Outsourcing to Adwords Management Solutions will free you to do the things you do best and the things you want to do.

• Pays for Itself: Not only do we eliminate your risk with our guarantee, the fact that ours is a service that will honestly pay for itself many times over every month through combined savings on campaign costs and increased sales or lead results makes this an easy decision.

(Please note – this list is intended to be suggestive, not definitive.)

Initial Account Restructuring and Optimization (or initial setup if applicable)

Comprehensive Web Site Review:

• Product and service clarification.
• Landing page review.
• Communications, capture and sales process review.

Keyword List Expansion:

• Use of multiple tools to radically expand your list.
• Particular focus on Long Tail Keyword maximization.
• Review and inclusion of all relevant keywords from competitors.

Ad Group Creation and Optimization:

• Granular level keyword grouping.
• Match type optimization.
• Negative keyword maximization (review site logs).

Ad Copywriting:

• Review of ad performance history.
• Creation of two ads per ad group.
• Integration into testing module (using 80/20 methodology).

Other:

• Establish current account profile (overall ROI, CPC, CTR, QS, CC, etc.).
• Determination of acceptable Cost per Conversion (CC, sale or lead) per product and service.
• Establishment of campaign spending limits and initial bid management strategy.
• Review and optimization (or installation) of Google Analytics module.
• Evaluation of Content Network participation at this point.
• Integration into AMS Adwords Management account.
• Integration into MSN AC & Yahoo SM (if chosen) after Adwords fully optimized and proven (usually after first quarter performance review).
• Initial evaluation of Laser Campaign potential.
• Consultation with client based on what have learned and done above.

Ongoing Campaign Management

• Daily Split Testing Review and Modification (all ads and ad groups)
• Daily Ad Copywriting for Completed Tests
• Daily Bid Optimization Review
• Weekly Content Network Review and Optimization (if applicable)
• Weekly Keyword Review and Optimization (especially non-performance identification and removal)
• Weekly Progress Reports
• Monthly Keyword Enhancement Review (site logs, competitors, long tail addition, product and service changes, etc.)
• Monthly Performance Reports (overall ROI, CPC, CTR, Quality Scores, etc.)
• Quarterly Client Consultation (or more often as necessary) for complete Performance Review (special focus on campaign enhancement and expansion)

Setup Fee

$1,499 – For accounts starting at levels 1 -4

$1,999 – For accounts starting at levels 5 and above

Monthly Fee

Level 1: Monthly PPC expenditures under $2,500/mo. $199/mo.

Level 2: Monthly PPC expenditures under $5,000/mo. $399/mo.

Level 3: Monthly PPC expenditures under $7,500/mo. $599/mo.

Level 4: Monthly PPC expenditures under $10,000/mo. $799/mo.

Level 5: Monthly PPC expenditures under $12,500/mo. $999/mo.

Level 6: Monthly PPC expenditures under $15,000/mo. $1,199/mo.

Level 7: Monthly PPC expenditures under $17,500/mo. $1,399/mo.

Level 8: Monthly PPC expenditures under $20,000/mo. $1,599/mo.

Level 9: Monthly PPC expenditures under $22,500/mo. $1,799/mo.

For accounts above these levels the fees are dependent on agreement.

No, we don’t charge you $5,000-$10,000 for setup like “the big guys”. They want to make a big profit on the front end. We follow a different path. You see we know that after the first month or two your costs will go down-and so will our fees!

This is one reason we seek the small to medium size advertiser who wants to grow. We make it easy to get in with the low start up fee. We get you feeling secure with falling costs and increasing conversions. That way you will be ready to move forward and take your business to new levels. So as you start to grow, so will we. We’re in this together!

We need to talk. It’s that simple. No web page can adequately answer all of your questions.

Call me toll free at

877-345-5233

or fill out the Free Adwords Consultation Contact Form at the top of the right sidebar on this page.

If you call and get my voice mail it means I am on the line with someone else, so please leave a message AND send an email via the contact form so that I get your message ASAP. I am usually available to take calls from 8a.m.-7p.m., M-F, EST. (5-4 PST).

There is, of course, no obligation. This is simply the step we both need in order to find out if we want to work together. And I am sure you will understand that we can only accept a certain number of clients at a time, so it is always best to get the process started sooner rather than later.

Thank you for sticking with me until the end. I am sure you can see that this is an exciting opportunity to take your business to the next level. I look forward to helping you achieve success at levels you only dreamed of before.

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